Евгения Лысова, студентка гр. 543 (ИЭиУ)

Youth and development of modern media technologies

The post industrial era is characterized by an increasing importance of information technology, creating global information opportunities as well as an increasing amount of people using high technology services, communications and information technologies.
The consumption of content, especially video and audio content, has changed fundamentally in a very short period of time. In the 1980s it was simple to understand the market, roughly consisting of television broadcasts, cinema and VHS tape. Nowadays the industry is very different. The expectations from the audience has increased so broadcasters must enter a new world of broadband TV, web TV and mobile TV, as they position themselves to deliver content and services to viewers and consumers wherever and whenever they want it.
TV entertainment content consumption is shifting from the TV to other screens. The PC is quickly tended to become as important worldwide as TV. The mobile phone for instance has become a device which is used all over the world, and has, due to technological development, great opportunities for accessing various types of content.
New technologies such as Internet bring rapidly changing viewing habits. People expect video and audio content to be easy to access and to share. Consumers have more choice in content so they can make selections and filter content they receive. Convergence of devices and technology enables users to receive content in many ways, from Internet video services such as YouTube, BBC iPlayer and on-demand video content in iTunes and Last FM. With services such as Fring, users can connect multiple online accounts such as Twitter, Facebook, Myspace and Instant Messenger.